About us

Elements Calcutta is more than just a brand – it’s a decade-long journey of weaving tradition into modern living. We are an online studio offering handpicked sarees, blouses, kurtis, and jewellery, serving thousands of clients across India and overseas. Every piece is a tribute to the timeless artistry of our heritage weaves, curated for women of all ages who value authenticity and elegance.

A proud homegrown initiative, Elements is the vision of Ayushmita Roy – a sociologist by education (Masters in Sociology, Women’s Studies, Jadavpur University) and a curator by passion. What began as a personal pursuit has now grown into a trusted destination for genuine, world-class crafts. Known for her engaging Facebook Live sessions, Ayushmita brings stories, culture, and craftsmanship alive with every collection.

At Elements, we don’t call ourselves a boutique – we are an online studio of curations. Our role is simple yet significant: to be the bridge between artisans and women who seek authenticity. We believe when we source right, we help you choose right.